”LET’S HEAR IT” 61st GRAMMY AWARDS
The GRAMMYs is the one night for all of music to come together and celebrate diversity in artists’ styles through the lens of what makes them the same. For viewers, the GRAMMYs is important because it’s fun. A harmonic chord in the daily discord. Often thoughtful, political or groundbreaking, but always, always rock and roll. To bring “Let’s Hear It” to life, and hype the awards show across out-of-home, TV and social we visualized audio as a dynamic waveform. GRAMMYs artists emerged in places as they performed, spoke their truths and touched our souls.
The 61st GRAMMYs was definitely a show where both the artists and the fans were ready to showcase their passion, speak their truths and amp up the volume, and we heard it.
CW: Mariangela McMurray
AD: Mackenzie Gire
Designers: Scott Heirs and Stephanie Sczublewski
Agency: TBWA\Chiat\Day
