BEHR “MUSIC IN COLOR”
The number one thing standing in the way of people starting a painting project isn’t the act itself, but rather choosing a color.
So we enlisted Katy Perry who sees color vibrantly in her music to create a one-of-a-kind color palette experience in partnership with Spotify.
Katy assigned colors to musical notes, keys, and instruments so that her Behr color palette reflected the way she hears color.
Users could try an entirely new way of approaching the color selection process by using any musical track as a guide to turn their DIY inspiration into a reality.
This was my last project at Chiat it couldn’t have been done or finished without the brilliant minds below.
CW: Mariangela McMurray
Head of Art: Bruno Regalo
Agency: TBWA\Chiat\Day
Winner 4 Music Clios – one gold and three silvers
