DOVE #KeepHerConfident
45% of girls drop out of sports by age 14. This stat prompted two of the biggest brands in the world to join forces to enact change.
We teamed up with Nike to create the Body Confident Sport program. A program designed to educate coaches and change how they coach and lift girls’ confidence during puberty, keeping them in sports. We announced the partnership with the help of Venus Williams and a targeted social campaign followed using real girls who opened up about their actual body hang-ups around sports. The program is now rolling out globally and we are on target to coach 1 million girls by the end of 2024.
CW: Dani Bell
AD: Mackenzie Gire
CDs: Liam Bushby and Alison Steven
Agency: Ogilvy
