UN WOMEN 'Say Nothing, Change Nothing'
Research conducted by Unstereotype Alliance found that three out of four people say they regularly see or hear stereotyping, yet only one in three will frequently say something and disagree with it, mostly because they don’t want to escalate the situation.
So we worked with The Unstereotype Alliance (an industry-led coalition convened by UN Women to eradicate harmful stereotypes in advertising) to make their first-ever business-to-consumer campaign, 'Say Nothing, Change Nothing'.
Our campaign aimed to tackle harmful stereotyping after further research showed that under-represented and underserved communities in particular are facing it daily. We used a jarring visual device to show that when you don’t stand up to stereotypes you literally become the wrongdoer. For resources and educational tools to proactively and safely take action against stereotypes, visit: https://www.unstereotypealliance.org/en
CW: Dani Bell
AD: Mackenzie Gire
GCD: Dan Fischer
Agency: Ogilvy