DOMINO'S WEDDING REGISTRY
We built a registry for couples who like pizza almost as much as they like each other.
After a long engagement, our registry finally walked down the aisle in February 2017 to a billion impressions in the first week.
"Domino's has launched a wedding registry, meaning it's not socially acceptable to gift pizza to the happy couple." - Time
"Well thanks to Domino's, you can finally ask your guests for a wedding gift you
actually want and can agree on without question: a shitload of pizza." - Thrillist
Also seen on Fortune, HuffPost, The Knot, Cosmo, Mashable, POPSUGAR, AdWeek, Creativity and The Today Show,
where Matt Lauer called it "a pure marketing scam, but a great idea." Al agreed.
CW: Mariangela McMurray
AD: Mackenzie Gire
Agency: CP+B
Winner of Bronze Lion in the Direct Category at Cannes 2017
Communication Arts 2017 Advertising Annual - Integrated Campaign
